What CEOs Want—and Need—from Their Communication Executives
http://www.iabc.com/cwb/archive/2007/0607/shulman.htm

Shulman, Barry
Communication World Bulletin
2007

Abstract:

With corporate raiders, financial analysts and institutional investors all demanding "performance, performance, performance," CEOs are looking for creative communication executives who can help show that the direction they are taking the enterprise is guaranteed to increase shareholder value.