
Does Your CEO Have Spokesperson Deficit Disorder (SDD)?
http://www.iabc.com/cwb/archive/2007/0607/gibson.htm
Gibson, Barbara
Communication World Bulletin
2007
Abstract:
It's an all-too-common ailment, a not-so-silent killer of corporate reputation—often going undiagnosed even when the symptoms are evident. Early symptoms include negative or weak media coverage, "misquotes" and interviews that go off track. Although it can strike at any level within an organization, Spokesperson Deficit Disorder, or SDD, is perhaps most damaging if left untreated at the CEO level.
So what can you do if your CEO suffers from this dreadful condition?