Lessons Learned in the Corporate Blogosphere
http://www.iabc.com/cwb/archive/2007/0607/cornett.htm

Cornett, Brandon
Communication World Bulletin
2007

Abstract:

As the publisher of CEO Blog Watch, I pay close attention the evolution of corporate communication, especially as it pertains to blogging. In fact, the mission of CEO Blog Watch is to chronicle the continued rise of corporate and CEO blogs. As someone who monitors CEO blogging, I can tell you that the most commonly asked question on the subject is, "Should a CEO blog?" Here's my take on the subject.