
The Digital Debate: Should CEOs Blog?
http://www.iabc.com/cwb/archive/2007/0607/cody.htm
Cody, Steve
Communication World Bulletin
2007
Abstract:
A debate continues to rage about how important and influential media such as blogs, podcasts and social networking sites really are. At the heart of this debate is the question, Is the blogosphere really an appropriate place for executives and others in positions of power who have everything to lose?