Using New Media to Tame a Crisis
http://www.iabc.com/cwb/archive/2007/0707/Griffin.htm

Griffin, Chip
Communication World Bulletin
2007

Abstract:

New media have drastically altered the way we communicate, particularly during a crisis. With the blogosphere, Web 2.0, Second Life and social media sites like Flickr, Twitter, Blogger, Facebook and MySpace, it seems that a new way to spread information crops up on a daily basis. Since crises can originate or be perpetuated online, communicators must incorporate social media into their existing media monitoring efforts.