Helping Them Plan for the Future: Communicating about Retirement Benefits
http://www.iabc.com/cwb/archive/2007/0807/Gallagher.htm

Gallagher, Diane
Communication World Bulletin
2007

Abstract:

As the Baby Boomer generation, 80 million strong in the U.S. alone, prepares for retirement in the next few years, benefit communication has come to the forefront of employee communication. Given that Americans are personally responsible for their retirement and are using employer-sponsored benefits to achieve their goals, benefit communicators have a terrific opportunity to effect change for millions of people. Communicators can play a pivotal role in helping their organizations offer the most effective retirement benefit program to help employees from every generation achieve their financial goals.