Marketing to Different Generations: Choose Your Message Wisely
http://www.iabc.com/cwb/archive/2007/0807/Marston.htm

Marston, Cam
Communication World Bulletin
2007

Abstract:

There has been a lot of buzz lately about the dynamic created by having four generations in the workforce at once. Dozens of experts, myself included, have spent hours with businesses worldwide to help management better understand how to connect with employees by learning how a generational perspective can color the world and affect business relationships.