How Employee Publications Missed a Chance to Matter
http://www.iabc.com/cwb/archive/2007/1107/Nelson.htm

Nelson, Barry
Communication World Bulletin
2007

Abstract:

About 20 years ago, employee publication editors everywhere were under assault from consultants like me who were carping about our colleagues' reluctance to move beyond reporting on employee outings, hobbies and similar fluff. On, we urged, to the serious business of directly helping our organizations win!