Being Good for Goodness' Sake: Corporate Social Responsibility Imagery
http://www.iabc.com/cwb/archive/2007/1207/VisuallySpeaking.htm

Salvo, Suzanne
Communication World Bulletin
2007

Abstract:

It sees you when you’re sleeping. It knows if you’re awake. 'It' is the world, and it knows if your company has been naughty or nice. The digital revolution has put a photographic device, be it a camera or camera-phone, in the hands of virtually everybody everywhere—so you can be sure someone besides Santa is constantly watching your company’s behavior. For that and other good reasons, corporate photography is looking very green this season.