Facing Facebook
http://www.iabc.com/cwb/archive/2008/0108/PointofView.htm

Barbaro, Geoff
Communication World Bulletin
2008

Abstract:

Technological changes keep happening, and every time a new phenomenon occurs, employers seem to react the same way. Questions that were asked about phones, e-mail, mobile phones and blogs in the workplace are now being asked about online social networks. Why do we keep repeating history? In my view, it’s because we can get so overwhelmed by the possibilities of the tools that we lose focus on the basic functions of communication and how these tools can help us with them.