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You’ve worked long and hard on your article, newsletter, press release, promo brochure or report. Now it’s time to move your baby off your screen and into the world. Not so long ago your baby would have gone either onto a printed page or onto the Web. These days, your words will probably head for both. Even materials such as newsletters, white papers, reports and advertorials that are first published on paper are quite likely to be reprinted, archived or otherwise reused on the Web, perhaps even as an audio file or podcast. People may even blog about your content.
What does this mean for you as a business communicator?
View all 17 works by Canavor, Natalie and Claire Meirowitz
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Final Check: Dotting Those i’s and Crossing Those t’s
http://www.iabc.com/cwb/archive/2008/0108/WorkingWords.htm
Canavor, Natalie and Claire Meirowitz
Communication World Bulletin
2008
Abstract: You’ve worked long and hard on your article, newsletter, press release, promo brochure or report. Now it’s time to move your baby off your screen and into the world. Not so long ago your baby would have gone either onto a printed page or onto the Web. These days, your words will probably head for both. Even materials such as newsletters, white papers, reports and advertorials that are first published on paper are quite likely to be reprinted, archived or otherwise reused on the Web, perhaps even as an audio file or podcast. People may even blog about your content.
What does this mean for you as a business communicator?
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