I Have People for That: Outsourcing Corporate Communication
http://www.iabc.com/cwb/archive/2008/0108/Collura.htm

Collura, Kathy
Communication World Bulletin
2008

Abstract:

Outsourcing is not new to the corporate communication department. The breadth and complexity of communication technology and the widely varied skills needed to communicate effectively to all audiences make it nearly impossible for a corporate communication department to do it all. Every organization handles communication outsourcing differently. However, there are two basic models of outsourcing currently in use.