Communicators Must Have Business, Financial Knowledge
http://www.iabc.com/cwb/archive/2008/0208/InsideBusiness.htm

Gentry, James K.
Communication World Bulletin
2008

Abstract:

For decades, communicators have been able to advance in their careers while avoiding anything to do with numbers and most things having to do with the essence of how business decisions are made. To succeed in the future, this will no longer be the case. A recent series of conversations with 31 chief executive officers for a study conducted by the Arthur W. Page Society revealed that the No. 1 quality CEOs want in a communication chief is a detailed knowledge of the company’s business.