
Shaping Reputations Online
http://www.iabc.com/cwb/archive/2008/0208/Gallardo.htm
Gallardo, Luis
Communication World Bulletin
2008
Abstract:
We are living in a new media world where public conversations bring together people from all over the globe. Thanks to the Internet, individuals from every continent are able to create a buzz that can introduce new heroes or ruin an organization’s reputation in minutes.