Interpreting Ethics as a Daily Mandate
http://www.iabc.com/cwb/archive/2008/0408/PointofView.htm

Silver, Gillian
Communication World Bulletin
2008

Abstract:

There is much discussion in today’s corporate environment about accountability and responsibility. This rich debate has led me to consider at length the subject of applied or “operationalized” ethics. As lead counselors of senior management, and as the primary liaison to the public, we are in a position of great influence. Our behavior must be credible for our organizations to foster a positive image and reputation.