Effective Internal Communication in Global Organizations
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Apud, Salvador and Talis Apud-Martinez
Communication World Bulletin
2008

Abstract:

Today’s global marketplace teaches us that effective practices for internal communication in international corporations must be tuned to the cultural profiles of employees in their own countries. Internal communication departments are given the task of adapting company messages that effectively reach the organization’s global employee base. In order to ensure the effectiveness of these communications, organizations must first develop awareness, knowledge and intercultural skills within their internal communication teams.