The Effect of Website Typeface Appropriateness on the Perception of a Company's Ethos
http://www.surl.org/usabilitynews/92/POF.asp

Shaikh, A. Dawn
Usability News
2007

Abstract:

This study investigated the effect of website typeface appropriateness on the perception of the site's company. Results indicate that typefaces that are high in appropriateness should be used for websites. Neutral and low appropriate typefaces significantly decreased the perception of the company as judged by professionalism, believability, trust, and intent to act on the site.