Why Software Applications Need Product Blogs, and Why They Don't Get Them
http://www.idratherbewriting.com/2008/04/16/why-software-applications-need-product-blogs-and-why-they-dont-get-them/

Johnson, Tom H.
I'd Rather Be Writing
2008

Abstract:

I'm convinced that even internal software, which never sees the light of WWW, still needs a blog as much or more than products sold online. Even so, numerous corporate restrictions, standards, and culture will present seemingly insurmountable barriers to blogs.