Confessions of a Technical Author: What Can Technical Communicators Learn from David Ogilvy?
http://www.cherryleaf.com/2008/04/confessions-of-technical-author-what.html

Pratt, Ellis
Cherryleaf
2008

Abstract:

David Ogilvy was an advertising genius who distilled his successful concepts and techniques into a bestselling book I've just finished reading, called "Confessions of an Advertising Man". I wanted to read his book, because I often find it useful to look at other professions and ask whether their ideas could be applied to the world of technical authoring.