Web Analytics: Insights From the Front Line, Part 2
http://www.clickz.com/showPage.html?page=3628154

Mason, Neil
ClickZ
2008

Abstract:

2008 will see a more serious attempt to get Web analytics to become a part of business analytics. We're still a silo in most companies (data and people). We'll see more collaboration and innovation in helping Web data become a core part of the company data to truly give end-to-end visibility (and maybe the holy grail of multichannel analytics/impact).