Trinity: A Mindset and Strategic Approach
http://www.kaushik.net/avinash/2006/08/trinity-a-mindset-strategic-approach.html

Kaushik, Avinash
Occam's Razor
2006

Abstract:

The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights and Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage.