The Awesome Power of Visualization 2: Death and Taxes 2007
http://www.kaushik.net/avinash/2006/09/the-awesome-power-of-visualization-2-death-and-taxes-2007.html

Kaushik, Avinash
Occam's Razor
2007

Abstract:

Visuals that provide insights come from 1) a deep understanding of the goal / objectives 2) from thinking beyond what standard trend lines or stacked bar graphs can provide. Something non-normal to grab attention and yet communicate insights (sort of already contain recommendations and action items and not just data).