Strengthening the Ethics and Visual Rhetoric of Sales Letters
http://bcq.sagepub.com/cgi/content/citation/71/1/44
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  peer-reviewed

Williams, Linda Stallworth
Business Communication Quarterly
2008

Abstract:

This article provides details about a comprehensive assignment for teaching sales letters in a business communication course. During the past 5 years, this assignment has evolved, moving beyond one that focused almost exclusively on strategies for making the letter persuasive, and therefore effective, to an expanded form that devotes time and attention to the ethics and visual rhetoric of the letter. In addition to composing a sales letter, each student is required to write a detailed, thoughtful analysis of the ethics and visual appeal of his or her letter.