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This is a clever, witty, and engaging--if at times frustrating--book. The central thesis is that in our information age, made possible by digital technology, the scarce commodity to be allocated (and thus a matter of economics) is not 'stuff,' broadly defined as what you can kick or the information based on such stuff (also, stuff). We're drowning in stuff. Instead, it's attention that's scarce, and allocating attention is a matter of style, of rhetoric.
View both works by Andrews, Deborah C.
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The Economics of Attention: Style and Substance in the Age of Information, by Richard A. Lanham
http://job.sagepub.com/cgi/content/abstract/45/1/79
 access restricted (by the publisher) to members/subscribers/customers only
 peer-reviewed
Andrews, Deborah C.
JBC
2007
Abstract: This is a clever, witty, and engaging--if at times frustrating--book. The central thesis is that in our information age, made possible by digital technology, the scarce commodity to be allocated (and thus a matter of economics) is not 'stuff,' broadly defined as what you can kick or the information based on such stuff (also, stuff). We're drowning in stuff. Instead, it's attention that's scarce, and allocating attention is a matter of style, of rhetoric.
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