 | | | |
The Language of Corporate Leadership is a study of the written discourse of CEOs that is found in annual reports, corporate Web sites, congressional testimonies, and employee newsletters. The book contains 10 case studies of CEOs' writings from past and present megacorporations, including Enron, General Electric, Microsoft, Disney, and AOL. The organizations covered in the book represent both new and old economies and include two Canadian companies and a public-sector company. The authors, Joel Amernic and Russell Craig, are accounting and business professors and appropriately focus on accounting and financial reporting aspects of CEOs' written discourse.
View both works by Dave, Anish M.
View all 120 works published by Journal of Business and Technical Communication |
CEO-Speak: The Language of Corporate Leadership
http://jbt.sagepub.com/cgi/content/abstract/22/1/111
 access restricted (by the publisher) to members/subscribers/customers only
 peer-reviewed
Dave, Anish M.
Journal of Business and Technical Communication
2008
Abstract: The Language of Corporate Leadership is a study of the written discourse of CEOs that is found in annual reports, corporate Web sites, congressional testimonies, and employee newsletters. The book contains 10 case studies of CEOs' writings from past and present megacorporations, including Enron, General Electric, Microsoft, Disney, and AOL. The organizations covered in the book represent both new and old economies and include two Canadian companies and a public-sector company. The authors, Joel Amernic and Russell Craig, are accounting and business professors and appropriately focus on accounting and financial reporting aspects of CEOs' written discourse.
|
|
| |
There are 10 readers currently online: 0 registered users and 10 guests. Register.