Database Management: Data Into Dollars
http://www.piworld.com/story/story.bsp?sid=14229&var=story&publication=Printing%20Impressions&publicationDate=4/1/06&slug=04+Databases&category=Print%20Production§ion=Unknown

Bauer, Chris
Printing Impressions
2006

Abstract:

Imagine controlling your customers' information, including how it is updated, managed, printed and distributed. Printers that provide database management services don't have to dream about such a scenario.