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<topic id="tc30635">
<title>Engaging User Creativity: The Playful Experience</title>
<shortdesc>With so many choices as to how we can spend our time in the digital age, attention is becoming the most important currency. In today&apos;s splintered media environment, new digital products and services must compete with everything under the sun, making differentiation key to developing an audience that cares, invests, and ultimately drives value.</shortdesc>
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<p>With so many choices as to how we can spend our time in the digital age, attention is becoming the most important currency. In today&apos;s splintered media environment, new digital products and services must compete with everything under the sun, making differentiation key to developing an audience that cares, invests, and ultimately drives value.</p>
<ul>
<li><a href="http://tc.eserver.org/dir/Articles/User-Experience/User-Centered-Design">All works in 'Articles &gt; User-Experience &gt; User-Centered-Design'</a></li>
<li><a href="http://tc.eserver.org/dir/Articles">All works in 'Articles'</a>, <a href="http://tc.eserver.org/dir/User-Experience">'User Experience'</a>, <a href="http://tc.eserver.org/dir/User-Centered-Design">'User Centered Design'</a></li>
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<related-links format="html" scope="local">
 <link type="reference" href="http://tc.eserver.org/dir/Articles/User-Experience/User-Centered-Design" role="parent" scope="local"><linktext>All works in 'Articles &gt; User-Experience &gt; User-Centered-Design'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/dir/Articles" role="parent" scope="local"><linktext>All works in 'Articles'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/dir/User-Experience" role="parent" scope="local"><linktext>All works in 'User Experience'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/dir/User-Centered-Design" role="parent" scope="local"><linktext>All works in 'User Centered Design'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/publisher/UXmatters" role="parent" scope="local"><linktext>All 221 works published by UXmatters</linktext></link>

<link type="reference" href="http://tc.eserver.org/authors/Follett,_Jonathan" role="parent" scope="local"><linktext>All 18 works by Follett, Jonathan</linktext></link>
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