User Experience Inside and Out: The Strategy of Persuasive Design
http://events.powerstream.net/002/00143/20071206UXinsideOut/

Nadel, Jerome and Jay More
Human Factors International
2007

Abstract:

Presents a strategic roadmap for user experience design. Combining usability with the science of persuasion, learn how you can: impact online decision-making and user motivation; create a dashboard-based framework to measure and track user experience; integrate your customer channels and internal-facing systems; and help executives appreciate and understand the value of user-centered thinking and design.