The Writing of Marketing Materials as Technical Communication
http://www.stc.org/ConfProceed/1993/PDFs/Pg77.pdf

Baker, Dina
STC Proceedings
1993

Abstract:

Writers of marketing materials seem to be stepchildren at best in the family of technical communication. Yet one cannot engage in writing effective marketing materials about technical products or services without being a technical communicator. And the more "typical" technical writer--such as an author of documentation--will perform better when she understand-s the marketing component of her work. We will serve the marketing communicator and his technical writer counterpart well by breaking down the barrier that seems to exist between the disciplines.