The Merging Work of Technical and Marketing Communications
http://www.stc.org/ConfProceed/1993/PDFs/Pg123125.pdf

Palokoff, Kathy
STC Proceedings
1993

Abstract:

Increasingly, technical communicators are being asked by their companies to participate in marketing efforts. While most of us have long considered user's manuals and other documentation an important ingredient in maintaining customer loyalty, we have accepted that generally our primary function is to instruct people on the use or repair of products. Our job is to make complex information understandable; if in doing so we also make friends of customers and prospective customers, then we are pleasantly surprised.