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Technical communicators are skilled rhetoricians whose persuasive documents include letters, reports, and proposals, and with these documents, technical communicators persuade their audience to accept their ideas. Persuasion is the method of supplying new information about a subject to change people’s attitude about that subject. According to the Information-Integration Theory people form their initial attitude about a subject when they first learn about it. As people receive new information about that subject, they adjust their attitude in relation to the new information.
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Persuasion in Technical Communication: Applying the Information-Integration Theory
http://www.stc.org/ConfProceed/1993/PDFs/Pg208.pdf
Jeansonne, Jerold
STC Proceedings
1993
Abstract: Technical communicators are skilled rhetoricians whose persuasive documents include letters, reports, and proposals, and with these documents, technical communicators persuade their audience to accept their ideas. Persuasion is the method of supplying new information about a subject to change people’s attitude about that subject. According to the Information-Integration Theory people form their initial attitude about a subject when they first learn about it. As people receive new information about that subject, they adjust their attitude in relation to the new information.
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