Marketing Writing for Technical Products
http://www.stc.org/ConfProceed/1993/PDFs/Pg143.pdf

King, Janice M.
STC Proceedings
1993

Abstract:

This workshop will examine the types of marketing materials that can give you creative experience. You'll learn how to adapt your skills and subject matter knowledge to these projects, how to plan and develop different types of materials, and how to identify opportunities for new types of communication.