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Advances in electronic media and computer systems have created a dilemma for technical communicators. Who knows enough about writing, illustration, animation, music, video, and interactivity to design hypermedia? Are we doomed to design by committees of specialists? Are word-only writers obsolescent? Fortunately the mental and social processes that underlie communication are few, simple, and universal. These principles apply to all media: audible and visual, verbal and iconic, passive and interactive, artistic and functional. Authors who understand these principles can apply what they have learned about one medium to the design of others. This workshop reveals and demonstrates these universal principles of communication and shows how to apply them now.
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How We Communicate: A Grand Unified Theory of Communication with Heuristics for Designers
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Horton, William K. III
STC Proceedings
1993
Abstract: Advances in electronic media and computer systems have created a dilemma for technical communicators. Who knows enough about writing, illustration, animation, music, video, and interactivity to design hypermedia? Are we doomed to design by committees of specialists? Are word-only writers obsolescent? Fortunately the mental and social processes that underlie communication are few, simple, and universal. These principles apply to all media: audible and visual, verbal and iconic, passive and interactive, artistic and functional. Authors who understand these principles can apply what they have learned about one medium to the design of others. This workshop reveals and demonstrates these universal principles of communication and shows how to apply them now.
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