That Monster called Free Pitch
http://www.milesburke.com.au/blog/2007/05/21/that-monster-called-free-pitch/

Burke, Miles
MilesBurke.com.au
2007

Abstract:

No matter what you call it, Spec Work, Free Pitch, etc the concept is the same. I'll get a handful of designers or studios to come up with a handful of concepts for my website, and the winner gets my business. Great concept? No! There are no winners here.