An Introduction to Visual Communication
http://www.stc.org/ConfProceed/1993/PDFs/Pg524.pdf

Chiricosta, Tracey C. and Alice A. Jones
STC Proceedings
1993

Abstract:

A reader's overall comprehension is best when text is appropriately combined with graphics in a document. This introductory workshop on visual communications explores different leaning styles and information mediums and examines how a communicator can best combine words with graphics to increase reader interest and comprehension. The workshop also examines basic rules of text and graphic design and finally discusses the appropriate integration of text and graphics.