Multilingual Web Sites: Reaching International Clients
http://www.stcboston.org/archives/articles/multilingualwebsites.shtml

McClure, Peggy
Boston Broadside
1997

Abstract:

You can add to customer satisfaction by letting customers know you are committed to the market in their country, when you provide information in their own language. You can increase sales because buyers can find your company Web site; learn about your products in their own language, get connected to the nearest outlet, or place orders online.