Added by Geoff Sauer on Nov 22, 2007.
Average rating: 4.33/5.00 (n=3, std dev: 1.15)
 


Grab readers. Make them want to read about your product. No, not by writing sparkling prose in a brochure or flier, but by showing your product or service solving a problem -- as told by a real user. A unique blend of journalism and promotion, "case history" articles offer benefits for everyone. The user gets to look like an important expert. Your company or client gets its product or service shown in a good light. And the publication where the case history is published gets an article that will appeal to its readers.
 
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