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A key element for the success of any business that operates in today's fast changing business environment is the optimization of communication and training resources. This is especially critical for a medical device company. The challenges of local language, culture, and regulations must be addressed by an iterative examination and adaptation of sales training and product literature to local needs. We developed strategies for planning, training, translating, producing, and implementing that provide our sales staff, physicians, and patients with useful product and therapy information.
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International Technical Training and Communication: Case Studies from the Industry
http://www.stc.org/ConfProceed/1995/PDFs/Pg4.pdf
Guthertz, Harriet and Richard J. Mann
STC Proceedings
1995
Abstract: A key element for the success of any business that operates in today's fast changing business environment is the optimization of communication and training resources. This is especially critical for a medical device company. The challenges of local language, culture, and regulations must be addressed by an iterative examination and adaptation of sales training and product literature to local needs. We developed strategies for planning, training, translating, producing, and implementing that provide our sales staff, physicians, and patients with useful product and therapy information.
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