Writing for Other Cultures: Cultural Associations of Color and Graphics
http://www.stc.org/ConfProceed/1996/PDFs/Pg454455.pdf

Coe, Marlana A.
STC Proceedings
1996

Abstract:

When writing for cultures that are not your own, you must consider the powerful cultural associations that color and graphics have. Understanding and leveraging these associations leads to documentation that is strong and usable, while not understanding them leads to cultural miscommunications and misunderstandings that can render your information useless.