Dynamic Content Delivery using DITA
http://www.flatironssolutions.com/downloads/Whitepaper_DCD_Using_DITA.pdf

Severson, Eric
Flatirons Solutions
2007

Abstract:

This whitepaper defines a new publishing paradigm, which we will call dynamic content delivery. Dynamic delivery changes the rules, putting the reader in charge of what content is important and how it should be packaged. It transforms publishing to an audience of many to publishing to an audience of one.