Strategic Planning for Information Development Organizations
http://www.stc.org/ConfProceed/1997/PDFs/0042.pdf

Breuninger, Charles L.
STC Proceedings
1997

Abstract:

Strategic planning, the process of determining where you intend to be and how you're going to get there, is essential to the success of any organization. But our assessment of the information development community indicates that the majority of organizations do little or no strategic planning. One reason is that their leaders often don't know what strategic planning is, why it's important, or how to do it.