Short and Sweet: Better Cookie Cutter Proposal
http://www.stc.org/ConfProceed/1997/PDFs/0053.pdf

Reilly, Annette D.
STC Proceedings
1997

Abstract:

Multiple proposal production has the goals of credibility, accuracy, consistency, and speed. Producing a large number of proposals is enabled by standard formats, a team approach led by technical communicators, standard processes, top management commitment, and process management.