Emphasize This!
http://stc-carolina.org/newsletter/tiki-index.php?page=Emphasize%20This!

Wenger, Andrea
Carolina Communique
2007

Abstract:

Technical communicators tend to be problem solvers. We ask ourselves, 'How can I make this better?' We don't want our instruction material to simply be serviceable; we want it to help make our readers' lives easier. One way we do that is by anticipating mistakes that users might make if they don't read carefully. We use various techniques to emphasize material that could otherwise be overlooked. Some effective means of drawing the reader's eye to important material are presented below. Note that this article doesn't address safety messages. For proper use of safety messages, consult your corporate guidelines and the American National Standards Institute (ANSI).