What About the User?
http://www.hyperwrite.com/Articles/showarticle.aspx?id=12

HyperWrite
2001

Abstract:

When IT professionals meet to talk about Internet and Intranets, the focus is invariably on technology. Active Server, Java applets, browsers, cookies, XML, scripting, secure sockets, JDBC, push, etc. It is rarely that any attention is given to what makes good content. What does the user want? And most users are actually 'readers'.