Goal-Directed Design: An Interview with Kim Goodwin
http://www.uie.com/articles/goal_directed_design/

Perfetti, Christine
User Interface Engineering
2007

Abstract:

Kim Goodwin is the General Manager and Vice President of Design at Cooper. The great folks at Cooper created an interaction design methodology known as Goal-Directed Design. Their methodology identifies the goals and behaviors of users and directly translates them into the design. UIE's Christine Perfetti recently had the chance to talk with Kim about her work and we've included an excerpt of their conversation below.