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The designers of Netflix.com have a smashing success on their hands, but we didn't find them resting on their laurels. They want to get even better, and for them that means iterate, iterate, iterate. Netflix isn't the only company using a fast iterative design approach. Google has also gained attention for their unorthodox design methods, with many people complaining that they have a huge stable of products, but only a few they've designed well.
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View all 89 works published by User Interface Engineering |
The Freedom of Fast Iterations: How Netflix Designs a Winning Web Site
http://www.uie.com/articles/fast_iterations/
Porter, Joshua
User Interface Engineering
2006
Abstract: The designers of Netflix.com have a smashing success on their hands, but we didn't find them resting on their laurels. They want to get even better, and for them that means iterate, iterate, iterate. Netflix isn't the only company using a fast iterative design approach. Google has also gained attention for their unorthodox design methods, with many people complaining that they have a huge stable of products, but only a few they've designed well.
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