Five-Second Tests: Measuring Your Site's Content Pages
http://www.uie.com/articles/five_second_test/

Perfetti, Christine
User Interface Engineering
2005

Abstract:

On your site, the content page is the user's most frequent final destination. This page contains the information the user came to the site to find. Sites often have hundreds, if not thousands (and in some cases, millions) of these critical pages. How can design teams be confident their content pages are understandable to users? How does a team ensure they've designed content pages that communicate the essential information effectively?