Time for Content to Become More Scientific
http://www.uie.com/articles/scientific_content/

McGovern, Gerry
User Interface Engineering
2007

Abstract:

I'm all for formulaic writing. I love hierarchies and classification. I'm all for measuring content. There is a 'right' way to write content. Sure, it may not be the 'perfect' way, it may not be the way Shakespeare or Joyce would have written it, but it'll do. It'll get results and deliver value. A production line can be set up where this content can be mass produced, tested, and measured.