Developing a Personal Tagline
http://stc-carolina.org/newsletter/tiki-index.php?page=Key+Content%3A+Developing+a+Personal+Tagline

Albing, Bill
Carolina Communique
2007

Abstract:

Part of professional development involves recognizing your strengths and learning how to express it to others. It is a helpful exercise to develop a tagline for yourself, in the same way that professionals in a previous generation were encouraged to develop a mission statement. With shortening attention spans, today's professional needs only a few-word tagline to fit in the sound bite of management's smaller time slots. Beyond what Chris Benz would call shameless self-promotion, having a personal tagline keeps your career development focused and on track.