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The relatively new and controversial medium of PowerPoint presentations has generated much casual commentary but little careful analysis or empirical research. This rhetorical study attempts to advance our understanding of the medium and provides practical guidance regarding deck design, rehearsal, and performance. The study considers the reasons for the controversy surrounding PowerPoint, offers a taxonomy of the kinds of content that appear in decks, and looks closely at how presenters interact with individual slides, in particular the way in which they 'synch' to each bullet point and then 'launch' an oral gloss of that point. In addition, the study provides criteria for writing bullet points and suggests reasons why presenters include excess text on their slides.
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Understanding and Using PowerPoint
http://www.stc.org/ConfProceed/2005/PDFs/0066.pdf
Farkas, David K.
STC Proceedings
2005
Abstract: The relatively new and controversial medium of PowerPoint presentations has generated much casual commentary but little careful analysis or empirical research. This rhetorical study attempts to advance our understanding of the medium and provides practical guidance regarding deck design, rehearsal, and performance. The study considers the reasons for the controversy surrounding PowerPoint, offers a taxonomy of the kinds of content that appear in decks, and looks closely at how presenters interact with individual slides, in particular the way in which they 'synch' to each bullet point and then 'launch' an oral gloss of that point. In addition, the study provides criteria for writing bullet points and suggests reasons why presenters include excess text on their slides.
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